This policy aims to describe how Sowerbys Shoes, Stourbridge, and sowerbysshoes.co.uk will make use of your data both online and during interactions with us in store. This includes any information that we collect and store regarding orders you make in store and online, any competitions you may partake in via us, and data we use to send you marketing material. It will also detail your data protections rights, including the right to obtain and delete them.
1.0 - How we use your data
Sowerbys Shoes uses your personal data to allow you to use the features of our online content, to administer your online and offline relationships with Sowerbys Shoes, to manage the safety and security of our venues and events, to comply with our legal obligations, and to provide you with Sowerbys products, services and other offerings. Some of this information will be provided by you, and others will be generated by Sowerbys Shoes or provided by third parties.
Our website may provide interactive features that link to our social media networks. If you use these features, these sites will send us personal data about you.
Our policy provides how we collect and store this information in greater detail
2.0 - What data we collect
We collect and process personal data about you when you interact with us and our websites, when you purchase goods and services from us, where you visit our store and when we carry out market research. This will typically be provided directly by you, and may include information you provide on registration or in the process of a purchase (such as your name, address, email address, marketing preferences and payment details). The details being provided by you will be made clear in forms you complete or will be provided directly by you in surveys, in purchasing goods or in volunteering information in communications or content you provide us.
3.0 - What data and information is collected for us by third parties
4.0 - How do we use this information
In order to complete our service to you
To notify you of changes to our services or policies
To personalise our website, products and services for you
In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation)
To ask customers to partake in market research
To use third party operators in order to check the legitimacy of card transactions
When asked to provide relevant information by government or law enforcements
To prevent, detect and solve technical issues
5.0 - Your rights & withdrawing consent
You will always be able to withdraw your consent to the sharing of your data where we are required to obtain it. In some cases, we are allowed to send you direct marketing without your consent, where we rely on our legitimate interests. However, most of our direct marketing is subject to the customers consent. You have the right to opt-out of direct marketing at any time.
As well as direct marketing, you also have the option to obtain all of the personal information that we have about you. You are within your rights to request that we share this data with you at any time, as well as remove this data from our records, under most circumstances. Your rights will only be affected if the withdrawal of data from our systems would infringe upon another person's rights, law enforcement activity or if we have a compelling, legitimate reason for our requirement to keep it.
To exercise these rights, follow these steps:
Contact our head of online communications, Benjamin Bullock, via email: email@example.com
State, as precisely as you can, what service you require (i.e request for data or data deletion)
If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work or where you believe a breach may have occurred. This likely to be the Information Commissioner’s Office in the UK.
6.0 - How long is data retained
Details regarding the purchase of any of our products are kept as record of purchase indefinitely in order to meet our internal business requirements, as a record of customer purchases and for tax purposes.
Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in future.
Where we process data to meet legal requirements, this information is held for as long as the law requires.
7.0 - Contact Us
If you wish to contact us to withdraw consent of data usage, opt-in for data usage, or have any general queries about our Data Protection Policy (May 2018) then please do not hesitate to contact one of the following:
Benjamin Bullock, Head of Online Communications
Clive Sowerby, owner